TITLE

A question of loyalty

AUTHOR(S)
Featherstone, Mark
PUB. DATE
March 1998
SOURCE
Marketing Week;3/19/1998, Vol. 21 Issue 3, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on Great Britain customer loyalty programmes. Reference to what consumers have in common; Offer of loyalty schemes by 6,500 supermarkets; Detailed information on those schemes; Relation to retailers in the United States moving to relationship marketing; Other related information on customer loyalty programmes.
ACCESSION #
509413

 

Related Articles

  • Check IN.  // Hotel & Motel Management;10/7/2002, Vol. 217 Issue 17, p60 

    Reports developments related to hotels in the U.S. as of October 2002. Features of the Spectral Safari from Planters Inn; Offer of Hilton's Visa Caribbean Package; Special rate of the Westin New York at Times Square for guests.

  • The Loyalty Effect. Magrath, Allan J. // Ivey Business Journal;Jan/Feb2000, Vol. 64 Issue 3, p17 

    Focuses on the concept of loyalty marketing. Variations in loyalty programs; Marketing objectives of loyalty programs; Link between loyalty marketing and communications strategy.

  • Make sure to deliver when staging events. Shuler, Laura // Marketing News;09/13/99, Vol. 33 Issue 19, p12 

    Features various procedures for a compelling customer experience which can be effective in building loyalty among customers. Definition of the brand's personality; Definition of target audience; Retention of key messages; Development of a plot line; Sense of popular exclusivity.

  • NACDS spearheads card program. K., L. // WWD: Women's Wear Daily;10/29/1999, Vol. 178 Issue 84, p10 

    Reports that regional drug chains Duane Reade, Lewis Drug and Drug Fair are working together to devise programs to elicit consumer loyalty for their respective stores and for participating manufacturers. Assistance provided by the National Association of Chain Drug Stores (NACDS); Customers'...

  • Loyalty about enduring bonds not 'quick fixes' Wood, Andy // Precision Marketing;5/16/2003, Vol. 15 Issue 31, p14 

    Comments on an article on loyalty marketing previously published in the May 9, 2003, issue of 'Precision Marketing.' Characteristics of consumer loyalty schemes; Key factors to consider before employing loyalty programs.

  • Taking Center Stage. LaPointe, Patrick // Direct;Sep2002, Vol. 14 Issue 11, p52 

    Describes several trends in loyalty strategies used in developing a marketing plan in the U.S. as of September 1, 2002. Issues that should be addressed by a manager when developing a loyalty program; Estimated percentage of Americans participating in loyalty program; Significance of...

  • Nectar makes digital moves to encourage younger users. Baker, Rosie // Marketing Week;4/12/2012, Vol. 35 Issue 14, p4 

    The article reports that British customer-loyalty programme Nectar, which partners with supermarket chain Sainsbury's and other retailers, is targeting young adults by adopting various mobile communications channels.

  • Tips from the top. Stern, Jeremy // Marketer (1743-5528);Jul/Aug2013, Issue 88, p41 

    The article offers suggestions for marketers to create loyalty schemes for consumers.

  • Do you have the loyalty card?  // Marketer (1743-5528);Jul/Aug2013, Issue 88, p42 

    The article offers suggestions for marketers to begin customer loyalty programme.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics