A question of loyalty

Featherstone, Mark
March 1998
Marketing Week;3/19/1998, Vol. 21 Issue 3, p45
Trade Publication
Presents information on Great Britain customer loyalty programmes. Reference to what consumers have in common; Offer of loyalty schemes by 6,500 supermarkets; Detailed information on those schemes; Relation to retailers in the United States moving to relationship marketing; Other related information on customer loyalty programmes.


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