Adding Fizz

Karmali, Naazneen
May 2010
Forbes Asia;May2010, Vol. 6 Issue 6, p74
The article reports on the launch of a drive by the Indian unit of Coca-Cola Co. in November 2008 to send small shopkeepers back to school to teach them Modern Retailing 101. It notes that shopkeepers attend the course at a bus that has been fabricated into a 24-hour seater classroom and stays on the road six days a week. It states that the launch is part of the company's goal to prepare small retailers to take on big stores in the country.


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