TITLE

The World's Most Recession-Proof Sport

AUTHOR(S)
Olson, Parmy
PUB. DATE
May 2010
SOURCE
Forbes Asia;May2010, Vol. 6 Issue 6, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the valuations for the top soccer teams in Europe including the Manchester United in England, the Real Madrid in Spain and the Bayern Munich in Germany. It discusses the increase in the teams' combined revenues and value for the 2008-2009 season and the rise in sponsorships and broadcast rights money for them. It highlights the willingness of investors to get themselves into debt just to invest in the Premier League (EPL) clubs.
ACCESSION #
50891433

 

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