TITLE

PUBLICITY RIGHTS, FALSE ENDORSEMENT, AND THE EFFECTIVE PROTECTION OF PRIVATE PROPERTY

AUTHOR(S)
Cooper, Michael A.
PUB. DATE
March 2010
SOURCE
Harvard Journal of Law & Public Policy;Spring2010, Vol. 33 Issue 2, p841
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses publicity rights and how it protects private property and its commercial value. It states that publicity rights provide social benefit to an individual's name but there are concerns emerging including the devaluation of wealthier individuals' claims for protection and the failure of the complex test to provide enough predictability. It adds that the intellectual property to exploit a well-known reputation commercially is susceptible as its value is embedded in public perceptions and can easily be damaged by unwanted associations.
ACCESSION #
50882343

 

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