TITLE

Carving a Roadway to Sustainability

AUTHOR(S)
Quinn, Barbara
PUB. DATE
May 2010
SOURCE
Pollution Engineering;May2010, Vol. 42 Issue 5, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers the insights of Jeffrey Hollender, co-founder and executive of Seventh Generation Inc., on the challenges and opportunities that company faced in pursuing sustainable business. Hollender notes that systematic thinking changes ones perspective in looking at their company and its products and it spurs innovative thinking. He says that in dealing with the biggest challenges, one must look at the totality of the company and communicate with the people.
ACCESSION #
50843249

 

Related Articles

  • It's Not Easy Being Green. McCuan, Jess // Inc.;Nov2004, Vol. 26 Issue 11, p110 

    Focuses on Jeffrey Hollender, founder of Seventh Generation, a manufacturer of household products, and Alan Newman, a former executive at the company who became the CEO of Magic Hat Brewing Co. Background of Seventh Generation; Differences in the philosophies of Hollender and Newman about...

  • Social Grace. Wilson, Sara // Entrepreneur;Sep2005, Vol. 33 Issue 9, p91 

    Profiles Jeffrey Hollender, president of Burlington, Vermont-based Seventh Generation Inc., a manufacturer of environmentally safe household and personal care products. Philosophy of Hollender; Statement of Hollender regarding the characteristics of a socially responsible business; Features of...

  • SEVENTH GENERATION. Neff, Jack // Advertising Age;11/12/2007, Vol. 78 Issue 45, pS-13 

    The article focuses on the marketing campaign which environmental activist Jeffrey Hollender used to bring attention to and increase sales of his Seventh Generation brand of green line of household and personal care items. The campaign was successful as seen by the company's sales, which soared...

  • Package Innovation. Gallagher, Julie // SN: Supermarket News;10/10/2011, Vol. 59 Issue 41, p36 

    The article offers information on the innovations done by Seventh Generation Inc. to boost its sustainable product offering in the U.S.

  • Seventh Generation Inc.  // Marketing News;4/25/94, Vol. 28 Issue 9, Edison Best New Products pE8 

    The article reports on the honor given to Seventh Generation Inc. and its president and CEO Jeffrey A. Hollender, as recipient of a 1993 Edison Environmental Award for its overall contribution to green product development from the American Marketing Association in the U.S. The company was...

  • KSV to promote earth-friendly packaged goods. Gianatasio, David // Adweek New England Edition;03/09/98, Vol. 35 Issue 10, p5 

    Announces the creation of a multi-media campaign by KSV advertising agency for Seventh Generation Company, a maker of environmentally safe household products. Details on the campaign; Information on the spending for the campaign; Comments from agency official, Yoram Samets; Background...

  • DOUBLE DUTY. Ivinski, Pamela A.; Treadway, Robert // Print;Mar/Apr2000, Vol. 54 Issue 2, p8 

    Focuses on the campaign of household products manufacturer Seventh Generation about chlorine. Innovative approach of KSV Communicators in the design of the campaign.

  • The Ticker. Del Rey, Jason // Inc.;Jul/Aug2009, Vol. 31 Issue 6, p24 

    This section offers news briefs on business enterprises in the U.S. Jeffrey Hollender of Seventh Generation is resigning as chief executive officer. Cambridge, Massachusetts-based E Ink will be acquired by Taiwan-based Prime View International. It highlights the speech given by Muhammad Yunus,...

  • Seventh Generation: Education for the Consumer Products Business. Hollender, Jeffrey // Reflections;2006, Vol. 7 Issue 3, p27 

    This article was adapted from a conversation between Jeffrey Hollender, the CEO of the highly successful Seventh Generation, and Peter Senge, founding chair of SoL. It is one of several conversations with sustainability leaders convened by the SoL Sustainability Consortium. You can listen to an...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics