Carving a Roadway to Sustainability

Quinn, Barbara
May 2010
Pollution Engineering;May2010, Vol. 42 Issue 5, p17
Trade Publication
The article offers the insights of Jeffrey Hollender, co-founder and executive of Seventh Generation Inc., on the challenges and opportunities that company faced in pursuing sustainable business. Hollender notes that systematic thinking changes ones perspective in looking at their company and its products and it spurs innovative thinking. He says that in dealing with the biggest challenges, one must look at the totality of the company and communicate with the people.


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