Mobile CRM growth to soar

Omatseye, Sam
August 2001
RCR Wireless News;8/20/2001, Vol. 20 Issue 34, p11
Trade Publication
Forecasts the growth of customer relationship management (CRM) in mobile communication system in 2001. Value of mobile CRM; Challenges for mobile CRM applications; Technologies that will enhance the realization of growth; Classification of mobile CRM; Companies which are involved in the development of mobile CRM.


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