TITLE

Mobile CRM growth to soar

AUTHOR(S)
Omatseye, Sam
PUB. DATE
August 2001
SOURCE
RCR Wireless News;8/20/2001, Vol. 20 Issue 34, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Forecasts the growth of customer relationship management (CRM) in mobile communication system in 2001. Value of mobile CRM; Challenges for mobile CRM applications; Technologies that will enhance the realization of growth; Classification of mobile CRM; Companies which are involved in the development of mobile CRM.
ACCESSION #
5083035

 

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