Ad-Sales Recovery Picks Up Steam

May 2010
Multichannel News;5/10/2010, Vol. 31 Issue 19, p28
The article reports on the increase in advertising sales revenue as reported by cable television networks in the U.S. Viacom Inc. has reported a 1% increase in its domestic advertising revenue for the first quarter of the year 2010. It is reported that, the main factors behind the News Corp.'s reported overall fiscal year 2010 third-quarter revenue increase of 19% to 8.8 billion dollars, are the profits of its cable channels, and high box-office receipts of its film division.


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