Learning to cope

Lara, Martin
August 2001
Business Mexico;
Reports on the decline in television advertising on Mexico's television companies TV Azteca SA and Televisa. Effects of the slowdown of the United States economy; Drop in the two companies' share price; Alternative stocks for investors to buy.


Related Articles

  • HOW MEXICO BUYS AND SELLS TV. Wentz, Laurel // Advertising Age;5/22/2006, Vol. 77 Issue 21, p10 

    The article focuses on television broadcasters Grupo Televisa SA and TV Azteca SA de CV in Mexico, who have announced in early fall that they are open for business for the following year. Grupo Televisa does about 85% of its ad sales in advance, and advertisers must pay when they sign the deals...

  • Capturing Cable Viewers. Garrett, Kelly // Business Mexico;Nov2004, Vol. 14 Issue 11, p38 

    Explores the potential of pay television as an advertising venue in Mexico. Market share of pay TV; Market dominance of Televisa and TV Azteca SA; Creation of the Latin American Multichannel Advertising Council to represent pay TV channels.

  • Mex nets pol-sitting. Young, James // Variety;3/2/2009, Vol. 414 Issue 3, p28 

    The article reports on the debate among Mexico's federal electoral commission (IFE) and the media companies Televisa and TV Azteca SA de CV over political advertising. The networks want to defy a law prohibiting political advertising, and even ran political advertisements during soccer games and...

  • TV AZTECA HITS RECORD. Tegel, Simeon // Daily Variety;01/24/2001, Vol. 270 Issue 38, p30 

    Reports on the record presold advertising posted by Mexican web TV Azteca.

  • Ad assault. Young, James // Variety;2/9/2009, Vol. 413 Issue 12, p5 

    The article reports that two of Mexico's largest television broadcasters, Televisa and TV Azteca, have created a strategy to protest the law which requires them to broadcast political advertising to meet equal time rules for candidates. The two networks are broadcasting the commercials in...

  • The new TV Azteca. Paxman, Andrew // Business Mexico;Nov1993, Vol. 3 Issue 11, p39 

    Focuses on the competition between Televisa and TV Azteca television companies. Programming and advertising strategies; Investors' view on the competition between the two companies.

  • Mexican satellite bids. Katz, Michael // Broadcasting & Cable;10/06/97, Vol. 127 Issue 41, p63 

    Reports that rival Mexican broadcasting companies Televisa and TV Azteca have linked with Mexican Multivision to bid for state-owned satellite system and agency, SatMex.

  • As fortunes reverse, Televisa betters Azteca. Paxman, Andrew // Variety;08/16/99, Vol. 375 Issue 13, p26 

    Presents information on the financial results of Mexican television (TV) stations, Televisa and TV Azteca for the second quarter of 1999. Cash-flow margin; Cost-cutting efforts.

  • Media. Lee, Morgan // Business Mexico;2003 Special Edition, Vol. 12/13 Issue 12/1, p38 

    Discusses competition between Mexico's media companies Grupo Televisa and TV Azteca. Sector's margins on the stock market; Liabilities shared by Televisa and Azteca; Televisa's move to buy into a joint live entertainment venture with Corporacion Interamericana de Entretenimiento (CIE).


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics