TITLE

Getting Merchants to Foot The Bill for Card Rewards

AUTHOR(S)
Johnson, Andrew
PUB. DATE
May 2010
SOURCE
American Banker;5/20/2010, Vol. 175 Issue 78, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author focuses on the efforts of credit card issuers to place the burden of the cost of rewards programs on merchants. The author reports that software developer Cardlytics has come up with a merchant-funded rewards system that targets the most desirable customer segments and which are delivered to cardholders' online banking portals.
ACCESSION #
50672018

 

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