Getting Merchants to Foot The Bill for Card Rewards

Johnson, Andrew
May 2010
American Banker;5/20/2010, Vol. 175 Issue 78, p1
Trade Publication
The author focuses on the efforts of credit card issuers to place the burden of the cost of rewards programs on merchants. The author reports that software developer Cardlytics has come up with a merchant-funded rewards system that targets the most desirable customer segments and which are delivered to cardholders' online banking portals.


Related Articles

  • Fiserv Expands Card-Rewards Menu With Cardlytics Deal. Fitzgerald, Kate // CardLine;4/15/2011, Vol. 11 Issue 15, p47 

    The article reports on Fiserv Inc. adding merchant-funded rewards program of Cardlytics Inc. to its Corillian online banking services. It also discusses its initial implementation costs for the banks and how they earn revenue from the service. It also reports on the Fiserv's plans of integrating...

  • Like ISOs And Agents, BofA Testing Rewards.  // ISO & Agent Weekly;2/2/2012, Vol. 8 Issue 4, p9 

    The article reports that Bank of America Corp. works with Cardlytics Inc. to evaluate the online reward system BankAmeriDeals in Charlotte, North Carolina.

  • Cardlytics Signs Up Regions. Johnson, Andrew // American Banker;9/16/2010, Vol. 175 Issue 143, p5 

    The article reports that financial firm Regions Financial Corp. will use a rewards program from retail-technology company Cardlytics Inc.

  • Bank Of Internet Launches Debit Merchant-Funded Rewards. Green, Jeffrey // CardLine;5/13/2011, Vol. 11 Issue 19, p7 

    The article presents information on the free, merchant-funded purchase-rewards program, announced by Bank of Internet USA, on May 4, 2011. The program offers money-saving offers to cardholders, across a network of popular merchants, like restaurants and retail stores, in the U.S. Rewards based...

  • Getting Merchants To Foot The Bill For Card Rewards. Johnson, Andrew // CardLine;5/28/2010, Vol. 10 Issue 22, p6 

    The article reports on the move of issuers to pass on more of the costs of rewards programs to merchants on the threat of increasing interchange fees in the U.S. According to Beth Robertson of Javelin Strategy and Research, rewards should be reformed in order to appropriately target rewards to...

  • Banking turned upside down. Otte, John // Farmer;Dec2011, Vol. 129 Issue 12, p70 

    The article offers information on the performance of the banking sector in the U.S. with all kinds of credit card rewards offered by financial institutions to pay people to borrow money from them.

  • United Arab Emirates : Mashreq offers exceptional surprises during DSS 2014.  // TendersInfo News;8/6/2014, p1 

    The article reports on the surprises offered by Dubai, United Arab Emirates-based financial institution Mashreqbank PSC during the 2014 Dubai Summer Surprises (DSS) shopping and entertainment festival, including additional rewards for its debit and credit cardholders.

  • UAE credit card customers prefer cashback rewards.  // Gulf Marketing Review;7/30/2015, p3 

    The article reports that over half of respondents of the YouGov survey in the United Arab Emirates (UAE) prefer cashback as a credit card reward in July 2015.

  • Neb. Bank a Cardlytics First. Fitzgerald, Kate // American Banker;10/19/2010, Vol. 175 Issue 160, p12 

    The article reports that First National Bank of Omaha of Omaha, Nebraska will offer the customer loyalty program created by Cardlytics Inc. to its credit card customers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics