TITLE

Interactive Advertising Still a Tough Sell

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2001
SOURCE
Multichannel News;8/20/2001, Vol. 22 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the difficulty experienced by United States interactive television companies in generating advertising revenues. Factors attributing to the advertising revenue generating problems of industry players; Details regarding the efforts of industry executives in regaining profitability in advertising.
ACCESSION #
5063999

 

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