Doubts cloud DoubleClick's repositioning

Clark, Philip B.
August 2001
B to B;8/20/2001, Vol. 86 Issue 15, p1
Reports that United States-based Internet advertising firm DoubleClick Inc. plans to transform itself into an electronic-mail marketing firm for business-to-business clients as of August 20, 2001. Challenges faced by the company and its planned transformation.


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