A Unified Approach

Kharidhi, Sandeep
May 2010
Best's Review;May2010, Vol. 111 Issue 1, p90
Trade Publication
The article discusses the need for insurance companies to ensure that customers' experiences are consistent and complementary in all media such as the Internet, print and telephone in the U.S. It states that insurance companies must address challenges to maximize sales and improve profitability. It notes that since they are distributed marketing organizations and important data is scattered throughout insurers' enterprises, they need to use data to optimize sales and marketing methods.


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