Get Smart

Saporito, Pat
May 2010
Best's Review;May2010, Vol. 111 Issue 1, p36
Trade Publication
The article discusses the importance of business intelligence (BI) in every organization. It states that BI is critical to every company and is seen as evolutionary by definition. It notes that the economic condition in 2009 in the U.S. have led companies to focus their BI initiatives on short-term critical areas like customer retention, pricing analysis and financial performance. It adds that BI and analytic applications need to complement with business processes.


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