TITLE

Prologue: Taking Aim at Building Nine

PUB. DATE
January 2001
SOURCE
End of Office Politics as Usual;2001, preceding p1
SOURCE TYPE
Book
DOC. TYPE
Article
ABSTRACT
The article offers information on how Microsoft Corp. became successful despite the constantly changing industry. It states that Microsoft attained its success after it was able to manage the rivalry between its two marketing groups which is the Microsoft Office and Microsoft Windows. It adds that working as one team the two marketing groups enabled cost-effective marketing campaigns for the company. Meanwhile, it says that having less political behavior is also a key for the company's success.
ACCESSION #
50567983

 

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