TITLE

Back to the Future

AUTHOR(S)
Damato, Rick
PUB. DATE
May 2010
SOURCE
Roofing Contractor;May2010, Vol. 30 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article, the author discusses the importance of investing in marketing in the roofing industry. He stresses that marketing is comparable to change for it will always be a factor in the roof contracting business. He criticizes the tendency of some entrepreneurs who limit their financial resources when it comes to marketing. He also regards marketing expenses as important to ensure the sustainability of one's business.
ACCESSION #
50503518

 

Related Articles

  • A Value Beyond Price. Damato, Rick // Roofing Contractor;Mar2010, Vol. 30 Issue 3, p6 

    The author reflects on the impact of cutting back on safety programs of roofing companies. When companies think of reducing operating costs and cutting back on sales and marketing costs, safety program is the first item on the list, according to the author. He thinks that roofing contractors...

  • The Challenge Is the Economy. Olsztynski, Jim // Roofing Contractor;Feb2011, Vol. 31 Issue 2, p97 

    The author discusses the marketing challenges faced by the roofing industry in view of the soft demands from the market . According to the author, contractors more than ever, need to differentiate themselves from everyone else with something beyond low price to attract customers. Marketing in...

  • Marketing Insights to Help Grow Your Business. MacPherson, J. Robb // Roofing Contractor;Nov2010, Vol. 30 Issue 11, p36 

    The author offers insights on marketing for roofing contractors. He cites that roofing contractors should focus on building and differentiating their brand. He advises them to build their visibility and market presence so that their company will be considered first by customers. He explains the...

  • Investing in the Future. King, Chris // Roofing Contractor;Aug2011, Vol. 31 Issue 8, p34 

    The article discusses the business growth plans of Louisiana-based roofing company, Jasper Contractors Inc. Founded in 2004 by Brian Welding, the firm looks to reach 100 million square feet of roofing by 2015 by expanding its presence in major metropolitan areas in the U.S., particularly in...

  • ALICE IN WARRANTY LAND: A CAUTIONARY TALE. Fricklas, Dick // Buildings;Feb2014, Vol. 108 Issue 2, p41 

    The article offers information on the practice of utilizing warranty from a manufacturer as a sales strategy. Topics discussed include the accountability of roofing professionals, warranty from manufacturers, and quality roofing project with a prequalified good manufacturers, contractors, and...

  • The First Rule of Business. Davis, Rick // Roofing Contractor;Feb2008, Vol. 28 Issue 2, p30 

    The article offers tips on enhancing selling strategies for roofing contractors. Sales leaders are advised that not attempting to pressure prospects usually increases the value of their sale. The need to take time to understand what the prospect is planning for their home and not merely walk the...

  • Your Price Is Too High. Porter, Monroe // Roofing Contractor;Sep2008, Vol. 28 Issue 9, p20 

    The article offers insights for U.S. roofing contractors on price issues. It is noted that one of the most common objections that contractors hear is that their price is too high. Contractors are advised to know their cost, and it is said that knowing what contractors have to make a profit and...

  • Contractors See Growth In Green-Schools Market. Bernstein, Harvey M.; Laquidara-Carr, Bonna // ENR: Engineering News-Record;2/4/2013, Vol. 270 Issue 3, p3 

    The article reports on a survey of U.S. construction contractors on their experience in sustainable construction or renovation projects for schools and colleges, as well as their expectations for future work. The study also included a survey of the education facility planners which found that...

  • Roll-ups: are you in or out? Russo, Mike // RSI: Roofing, Siding, Insulation;Feb99, Vol. 76 Issue 2, p4 

    Editorial. Comments on the consolidation of contractors in the roofing industry in the United States. Reasons why contractors consolidate; Advantages of rolls-up, or consolidations; Deal between Centimark Corporation and Johns Manville.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics