Back to the Future

Damato, Rick
May 2010
Roofing Contractor;May2010, Vol. 30 Issue 5, p6
Trade Publication
In this article, the author discusses the importance of investing in marketing in the roofing industry. He stresses that marketing is comparable to change for it will always be a factor in the roof contracting business. He criticizes the tendency of some entrepreneurs who limit their financial resources when it comes to marketing. He also regards marketing expenses as important to ensure the sustainability of one's business.


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