Pilot biz perking up

Schneider, Michael
February 2010
Daily Variety;2/22/2010, Vol. 306 Issue 35, p1
Trade Publication
The article focuses on the status of the broadcast business in the U.S., wherein networks executives are optimistic on the ratings of pilot programs. It states that even though the business is very strong, the networks are also adjusting on the intensifying costs on the projects under pilot programs. Furthermore, there are issues arising on the pilot season which include the hourlong pilot program sent outside California.


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