TITLE

SWOT Analysis

PUB. DATE
April 2010
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Apr2010, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A profile of New York-based Reader's Digest Association (RDA), which is a global media and marketing company that creates and delivers products such as magazines, books, music and home videos, is presented. An overview of the company's operations and financial performance is given, along with key facts including contact information, number of employees and revenues. An analysis of the company's strengths, weaknesses, opportunities for improvement and threats (SWOT) is also provided.
ACCESSION #
50410008

 

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