TITLE

Playing Up the Window Advantage

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
May 2010
SOURCE
Multichannel News;5/3/2010, Vol. 31 Issue 18, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the major public-relations growth generated by the video-on-demand movie business in March 2010 as studios and cable operators collaborated to promote the category through a multimillion dollar marketing campaign.
ACCESSION #
50388226

 

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