Cable Net Ad Sales Up 16% Last Year
- Who's Spending What Where. // Broadcasting & Cable;10/12/2015, Vol. 145 Issue 35, p17
Statistics are given on U.S. advertising, including the advertisers that spent the most money, the ads that engaged the most viewers, and the shows that delivered the best results, from September 28-October 10, 2015.
- Ad Spend Falls Sharply. Haugsted, Linda // Multichannel News;9/29/2008, Vol. 29 Issue 38, p52
The article discusses a study from TNS Media Intelligence that reveals that cable advertising spending in the second quarter of 2008 dropped 3.7% from the same period the previous year. Cable ad sales rose by 3.1% during the first half of 2008. As a whole, advertising spending dropped by 1.6%...
- Cable Wins Out Over Broadcast. Kaplan, David // Adweek Midwest Edition;1/13/2003, Vol. 44 Issue 2, p2
Cites a study from Beta Research Corp. to track advertising and marketing executives' perception of the broadcast network and cable television. Best rated broadcast network of New York; Growing viewership of cable television; Comparison of media spend on cable and broadcasting networks.
- Waiting for the Spending. Larson, Megan // MediaWeek;10/6/2003, Vol. 13 Issue 36, p5
Reports the performance of the cable scatter advertising market in the U.S. in October 2003. Factors that could impact the spending of cable networks; Advertising spending plans of several industries including retailers such as Wal-Mart; Networks which are getting through the market slowdown...
- ESPN Tops in Ad Sales Value. // Cable World (10427228);7/21/2003, Vol. 15 Issue 29, p4
Reports on the value of sports network ESPN in terms of local ad sales, based on a survey of cable operator executives to be released in July 2003. Contribution of Discovery Channel to local ad sales; List of top highly rated networks for local ad sales revenue.
- Total Ad Spending Up 4.2% In 2005. A. R. // Broadcasting & Cable;3/20/2006, Vol. 136 Issue 12, p38
Reports on the increase in the total advertising expenditures in the U.S. in 2005. Increase in the advertising expenditures for the Internet, Spanish-language television (TV) and cable; Percentage of decline in the advertising spending of network TV and spot TV.
- The most wonderful time of the year for cable TV. Poggi, Jeanine // Advertising Age;11/11/2013, Vol. 84 Issue 40, p10
The article examines cable television programming related to the Christmas holiday season and its impact on various cable television networks. Networks which specialize in Christmas-themed programs during the weeks preceding Christmas and for whom the season generates a significant percentage of...
- Parity quest. Larson, Megan // Brandweek;9/27/2004, Vol. 45 Issue 34, pSR6
Forecasts the growth of audience and revenue of cable networks in the U.S. in 2005. Information on an Industry Forecast & Report from Veronis Suhler Stevenson regarding network cable advertising spending; Factors that led to the increase of overall advertising spending in the first quarter of...
- Cable TV. Crupi, Anthony // Adweek;1/2/2006, Vol. 47 Issue 1, p4
The article focuses on cable television advertising in the U.S. While it may be hyperbolic to label 2005 as a bad year as far as the cable advertising marketplace is concerned, it is not a stretch to suggest that most network advertising sales executives are not going to look back on last year...