TITLE

Tomorrow Has Arrived

AUTHOR(S)
Roberts, Andrew
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p30
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the healthcare marketing trend which involves the adaptation to the use of Internet social media in hospitals and health systems. It explores a research study completed by Greystone.net in October 2009, distributed to more than 100 hospital or health system marketers, which indicates that nine in 10 hospitals or health systems are involved with social media to some degree, either with an active presence or monitoring. It mentions that social media sites such as Twitter, Facebook and YouTube are monitored by nearly 90% of the hospitals/health systems in the survey, for a good reason. It includes two charts which depict the survey result including the percentage of healthcare organizations involvement in social media sites.
ACCESSION #
50355373

 

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