Tomorrow Has Arrived

Roberts, Andrew
April 2010
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p30
Academic Journal
The article focuses on the healthcare marketing trend which involves the adaptation to the use of Internet social media in hospitals and health systems. It explores a research study completed by Greystone.net in October 2009, distributed to more than 100 hospital or health system marketers, which indicates that nine in 10 hospitals or health systems are involved with social media to some degree, either with an active presence or monitoring. It mentions that social media sites such as Twitter, Facebook and YouTube are monitored by nearly 90% of the hospitals/health systems in the survey, for a good reason. It includes two charts which depict the survey result including the percentage of healthcare organizations involvement in social media sites.


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