TITLE

BUILDING TRUST THROUGH SOCIAL MEDIA

AUTHOR(S)
Reynolds, Barbara J.
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article explores the move of the U.S. Centers for Disease Control and Prevention (CDC) in adapting to the use of Internet social media for the dispersal of health information in times of crisis. It focuses on the CDC's crisis and emergency-risk communication (CERC) framework which prioritizes information to the public. It also discusses the six basic principles of the CDC which centers on organizational responsibilities and psychological stressors and perceptions of the audience that influence meaningful communication.
ACCESSION #
50355367

 

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