TITLE

LiVe Better and Improve Childhood Fitness

AUTHOR(S)
Behunin, Terry B.; Vitelli, Tom
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the children's campaign "Live," which goal is to help improve childhood fitness, created by Salt Lake City, Utah-based Intermountain Healthcare. It mentions that the campaign was launched in 2007 and targets children ages 11 to 15 years old by using a multichannel peer-to-peer approach, including theater, and has a Spanish-language counterpart called "ViVe." It states that its program "8 to LiVe By," which gives kids "8 Healthy Habits to LiVe By" for fitness and good nutrition, outlines a care process model for physicians, parents and educators and is promoted by a series of public service advertisements that appear on the Internet, billboards, television and radio.
ACCESSION #
50355366

 

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