TITLE

GROWTH IN A PARCHED ECONOMY

AUTHOR(S)
Glenn, Rose
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article explores the reasons behind the success of the company Henry Ford Health System in terms of healthcare marketing growth in 2009 despite the recession. It notes that Henry Ford Health System is comprised by Henry Ford Medical Group with 1,000 members, an employed group practice, a health plan with 500,000 members, seven hospitals, and other health-related services. It mentions that they used effective online tools that were inexpensive, segmented their customer base, and pumped up media relations strategies. INSET: Tip Box.
ACCESSION #
50355365

 

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