TITLE

A new era of brand engagement

PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents a list of rules and guidelines for brand engagement such as focusing on the vision, mission and values, educating prospective brand advocates to convince them for what reinforces their personal sense of the organization's brand, and fostering dialogue.
ACCESSION #
50355232

 

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