Go where the customers are

Segbers, Robin
January 2010
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p22
Academic Journal
The article discusses the significance of social media in marketing and managing healthcare service provider's patient experiences. It highlights the use of microblog Twitter of David Henderson, an Emmy award-winning former CBS News correspondent, in sharing his experience after his minor knee surgery at Suburban Hospital in Bethesda, Maryland. It mentions that social media can be used as a tool by patients in broadcasting their satisfaction after being treated with a particular medical care. It stresses that social media, blogs, message boards and the like are forms of word-of-mouth messaging technology that can help health care providers to advertise their services.


Related Articles

  • Social Media Marketing. Trahan, Russell // Sales & Service Excellence Essentials;Apr2013, Vol. 13 Issue 4, p12 

    The article offers guidelines about the use of social media in marketing or advertising campaigns. The focus areas to be considered when building a social media marketing strategy are outlined. According to the author, social media campaigns must reach across multiple platforms including the...

  • SAM - The 3-Part Process of Social Media Marketing. Ramirez, Maurice A. // American Salesman;Jun2009, Vol. 54 Issue 6, p20 

    The article discusses the principles of social media marketing, namely strategic planning, authorship and mechanics. Areas of strategic planning include public relations and advertising. Using original work and words of the business' contact person is emphasized. Parsing social media content...

  • Tomorrow Has Arrived. Roberts, Andrew // Marketing Health Services;Spring2010, Vol. 30 Issue 2, p30 

    The article focuses on the healthcare marketing trend which involves the adaptation to the use of Internet social media in hospitals and health systems. It explores a research study completed by Greystone.net in October 2009, distributed to more than 100 hospital or health system marketers,...

  • TECH. MacMillan, Gordon // Marketing (00253650);2/6/2013, p21 

    The author presents his opinion on the need for marketers' social media strategies to have a clear purpose and focus. He discusses topics including the economic benefit of utilizing online social networks like Twitter, Tumblr, and Google+ in an innovative manner, why unfocused marketing...

  • DIGITAL STRATEGY: What you need to be doing in social media.  // Lawyer (Online Edition);5/26/2011, p46 

    The article focuses the digital marketing strategy regarding the success of brand in market. It emphasis the importance of messages through social media by the call centers regarding the brand, and highlights the role of social media on creating a bigger platform for campaign of brand activity....

  • Zoëtry Wellness & Spa Resorts.  // CruiseGuide;6/22/2009, p3 

    The article reports on the online marketing campaign which was announced by Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas and Dreams Resorts & Spas. It notes that the online marketing campaign is an initiative to connect travelers with the travel agents. It states that the said...

  • Streaming in Sunshine to Heat up Activations. KRELL, ERIC // Direct Marketing News;Jun2015, Vol. 37 Issue 5, p36 

    The article focuses on various aspects that should be considered related to execution of marketing programs. Topics discussed include the role of Kim Butler, vice president (VP) of marketing and communications of convention information bureau Greater Fort Lauderdale Conventions & Visitors Bureau...

  • 5 Components to Fix in Your Web Marketing Strategy. RANSOM, CASSANDRA // Vision Monday;11/16/2015, Vol. 29 Issue 13, p22 

    The article outlines the five components that eyecare professionals should fix in their web marketing strategy. Measures suggested include enhancing website features such as addition of video content, maximizing social media presence, improving online reputation, revisiting pay-per-click...

  • YouView readies Autumn ads to promote simplicity of service. O'Reilly, Lara // Marketing Week (Online Edition);9/2/2013, p5 

    The article reports on the Internet television service YouView's multi-media marketing campaign "catch up with your feet up" which runs from September 7, 2013. With the introduction of a new YouView Facebook pay, blogs and instructional videos, the advertising campaign will also play on social...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics