Doing more with less

Gronlund, Jay
January 2010
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p18
Academic Journal
The article discusses the significance of search engine optimization (SEO) in enhancing the credibility of healthcare service providers in the U.S. It mentions that SEO is a new effort to employ various online marketing tactics, especially in the field of healthcare industry. It stresses that SEO is a long-term holistic that uses skilled web site edits and other third-party relationships and commentary to influence the ranking of a web site in organic or natural search results. Several tips for hiring an SEO professional are given which include assessing the healthcare company's own capabilities, client experience, and payment structure. INSETS: Tips for HIRING an SEO professional;Most common MISTAKES for SEO program development.


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