TITLE

Ambient Advertising

AUTHOR(S)
Reyburn, Dave
PUB. DATE
January 2010
SOURCE
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses advertising in the field of medical care in the U.S. It provides several ambient advertising strategies for health care providers with the aid of media channels by delivering a unique message in an unexpected place. It mentions that making the message fit not just the consumer, but also the context in which the consumer encounters the message is the key to an effective ambient campaign. It stresses that creative ability is critical for health care providers in creating ambient or nontraditional media in their advertising campaigns. Several tips for healthcare provider in marketing their services include the addition of element of surprise, the significance of relevance, and laughter as the best medicine. INSET: Other Examples of Ambient Media.
ACCESSION #
50347585

 

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