Everything Old is New Again

Weiss, Rhoda
January 2010
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p6
Academic Journal
The article discusses the cycle and trends experienced by marketing health services with respect to economic downturn in the U.S. It mentions several advancements in the field of science including the therapeutic use of aspirin in treating heart diseases and the use of antihistamine in treating Alzheimer's disease. It discusses the impact of health care reform to health care providers in the country with details on the future of health maintenance organizations (HMOs) and preferred provider organizations (PPOs).


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