TITLE

Building a multicultural hospital strategy

PUB. DATE
January 2010
SOURCE
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers ways on how to build a multicultural hospital strategy which include not making mistake culture for love, research should drive marketing decisions, and executive buy-in is essential.
ACCESSION #
50347330

 

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