TITLE

Innovation in the research mix

PUB. DATE
January 2010
SOURCE
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents several best practices on how to introduce innovation to the research mix, according to Forrester Research Inc., which include starting small and try adding emotion to the numbers, sticking to what is relevant to your organization and industry, and collaborating internally.
ACCESSION #
50347218

 

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