TITLE

What do consumers want?

PUB. DATE
January 2010
SOURCE
Marketing Health Services;Winter2010, Vol. 30 Issue 1, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on the employment of MotiveQuest, a consulting firm specializing in understanding consumer motivation, by NorthShore University HealthSystem in Evanston, Illinois.
ACCESSION #
50347166

 

Related Articles

  • Binders Unequal in Phosphorus Lowering. Charnow, Jody A. // Renal & Urology News;Dec2009, Vol. 8 Issue 12, p15 

    The article presents a study which revealed that lanthanum carbonate treatment for hemodialysis (HD) patients achieved greater reduction in serum phosphorus. The study which uses random clinical trials for 182 HD patients was conducted by the researchers at NorthShore University HealthSystem and...

  • FTC Moves to Block Illinois Hospital System Merger. Shields, Yvette // Bondbuyer.com;12/21/2015, p1 

    The Federal Trade Commission has moved to block the proposed merger of Illinois-based Advocate Health Care and NorthShore University Health System citing to anti-competition concerns.

  • NorthShore revalidates hospitals, clinics to Stage 7 EMRAM. Slabodkin, Greg // Healthdatamanagement.com;1/25/2017, p1 

    Review of EHR capabilities covers Chicago-based health system's hospitals and associated clinics.

  • An open-ended test question. SCHORSCH, KRISTEN // Crain's Chicago Business;4/13/2015, Vol. 38 Issue 15, p0003 

    The article focuses on the launch by NorthShore University HealthSystem of a clinic that screens patients to determine their reaction to medications based on their DNA. Topics covered include the reason behind the reluctance of patients to have genetic tests, the presence of personalized...

  • Fighting Uncle Sam isn’t easy. SCHORSCH, KRISTEN // Crain's Chicago Business;1/4/2016, Vol. 39 Issue 1, p0001 

    The article reports that health systems Advocate Health Care and NorthShore University Health System needs to prove that their proposed merger will not significantly affect competition. Topics discussed include the powerhouse health system that will be created by the merger of the two firms, the...

  • NorthShore antitrust suit wins class-action status. WANG, ANDREW L. // Crain's Chicago Business;12/16/2013, Vol. 36 Issue 50, p0005 

    The article reports on the class-action status granted by U.S. District Judge Edmond Chang to several plaintiffs, including the Painters District Council No. 30 Health and Welfare Fund, regarding NorthShore University HealthSystem's acquisition of Highland Park Hospital in 2000. It discusses the...

  • Unanswered questions in hospital merger exam.  // Crain's Chicago Business;1/11/2016, Vol. 39 Issue 2, p0022 

    The article tackles issues about the proposed merger of Advocate Health Care and NorthShore University HealthSystem. It reports the decision of the U.S. Federal Trade Commission (FTC) to block the deal for reasons of being anti-competitive with other hospitals and potential to increase prices...

  • Enhance Your Professional Credibility. Kelley, Jean // American Salesman;Mar2010, Vol. 55 Issue 3, p20 

    The article discusses the ways to enhance one's professional credibility. It points out that values define one's expectations of others and of the world and one must learn the values of others because these determine the level of credibility they see in a person. Cited are behaviors that can...

  • Linking web buzz to Mini sales. Bush, Michael // Advertising Age;5/19/2008, Vol. 79 Issue 20, p4 

    The article focuses on the marketing of the Mini automobile and the marketing agency MotiveQuest. The agency specializes in monitoring and generating Internet discussion of products it markets. Such "buzz" is increasingly considered to be one of the most efficient and cost-effective means of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics