TITLE

Innovation Initiative

AUTHOR(S)
Govindarajan, Vijay; Trimble, Chris
PUB. DATE
May 2010
SOURCE
Leadership Excellence Essentials;May2010, Vol. 27 Issue 5, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The authors talk about innovation initiative. A scenario is created to illustrate the process of innovation. They enumerate six steps to move innovation initiatives forward which include dividing the labor, assembling a dedicated team and managing the partnership. The experiences of Xerox, Kodak and Sears are cited as examples.
ACCESSION #
50299050

 

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