Innovation Initiative

Govindarajan, Vijay; Trimble, Chris
May 2010
Leadership Excellence Essentials;May2010, Vol. 27 Issue 5, p15
The authors talk about innovation initiative. A scenario is created to illustrate the process of innovation. They enumerate six steps to move innovation initiatives forward which include dividing the labor, assembling a dedicated team and managing the partnership. The experiences of Xerox, Kodak and Sears are cited as examples.


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