Reputation Leadership

Kossovsky, Nir
May 2010
Leadership Excellence Essentials;May2010, Vol. 27 Issue 5, p7
The author talks about reputation leadership. He discusses the importance of reputation management in a company. He says that most leaders are not appreciative of the benefits of a good reputation or the cost of a damaged one. The case of Toyota Motor Co. in which the costs of their defects and waste were reduced through team approach is cited as an example. The six intangible assets of reputation management include ensuring an ethical work environment, driving innovation and assuring quality, among others.


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