NASCAR gives Big 3 a license for profit

Lombardo, C.L.
August 2001
Automotive News;8/6/2001, Vol. 75 Issue 5942, p24
Trade Publication
Reports the provision of a licensing program to firms by NASCAR in the United States. Introduction of Big 3 brand messages through NASCAR licensed products; Sales generated from the licensed products; Plan of Ford brands for more licensing and merchandising opportunities.


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