TITLE

NASCAR gives Big 3 a license for profit

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
August 2001
SOURCE
Automotive News;8/6/2001, Vol. 75 Issue 5942, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the provision of a licensing program to firms by NASCAR in the United States. Introduction of Big 3 brand messages through NASCAR licensed products; Sales generated from the licensed products; Plan of Ford brands for more licensing and merchandising opportunities.
ACCESSION #
5029025

 

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