TITLE

Race programs work to build diversity

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
August 2001
SOURCE
Automotive News;8/6/2001, Vol. 75 Issue 5942, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the use of NASCAR as a communication tool bring diversity into the racing game in Philadelphia, Pennsylvania. Sponsorship of General Motors for the Urban Youth Racing; Benefits of NASCAR racing on sales of automobiles; Examples on ways of diversifying the racing circuit; Participation of Chevrolet in marketing licenship with Warner Bros.
ACCESSION #
5029024

 

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