Company finds dollars in data

Guyer, Lillie
August 2001
Automotive News;8/6/2001, Vol. 75 Issue 5942, p18
Trade Publication
Reports the growth of Digital Motorworks Inc. through management of inventory and warranty information and customer-relationship data in Austin, Texas. Challenges faced by acting chief executive officer Keith Jezik on sustaining the auto business; Competitors of the company; Risk of data management.


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