TITLE

Penske: Products, not tactics, make sales

AUTHOR(S)
Kohn, Joe
PUB. DATE
August 2001
SOURCE
Automotive News;8/6/2001, Vol. 75 Issue 5942, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the business performance of Penske Automotive Group in Ontario, California. Sales of Lexus SC 430; Importance of quality of products in marketing; Rank of the company in the 'Automotive News; View of company President Greg Penske on acquiring a franchise.
ACCESSION #
5029000

 

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