TITLE

The One That Got Away

AUTHOR(S)
Paul, Reid
PUB. DATE
May 2010
SOURCE
Pharmaceutical Representative;May2010, Vol. 40 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
An introduction to the journal is presented where the editor discusses the journals' effort to promote sales representatives as a health care professional, the article "When the Bubble Burst," and a discussion on the marketing strategies in the pharmaceutical industry.
ACCESSION #
50287118

 

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