First, Think Market. Then, Think Marketing

Melchinger, John H.
April 1998
Journal of Financial Planning;Apr98, Vol. 11 Issue 2, p104
Academic Journal
The article offers tips to financial practitioners on how to balance marketing and selling. The first thing to do is to study the market for a very short time. Second is to summarize one's knowledge about the market. Jot down the items then arrange it into some logical order and then group them according to the degree of importance. The next step is to develop solutions to the market's needs and desires. Finally, deliver the solutions to the market through different types of media.


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