Merchants point to "difference makers"

Addison, Bill
March 2010
Home Channel News;3/8/2010, Vol. 36 Issue 3, p30
The article focuses on the program Spring Market of True Value Co. on retailer's sales including light bulbs and solar lighting, building hardware, and cleaning chemicals. Mike Clark, senior vice president and chief merchandising officer of True Value, says that the company will expand their private-label brands including Master Mechanic and West Point CFLs. Moreover, the company concentrates on the next program Merchandising for Success, environmental friendliness, and energy efficiency.


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