A social experiment: True Value tests the blogosphere

Canlen, Brae
March 2010
Home Channel News;3/8/2010, Vol. 36 Issue 3, p26
The article features True Value Co. that sponsors a blog at houseblogs.net, an online community of enthusiastic homeowners who make their own renovations in the U.S. The bloggers that share their do it yourself (DIY) projects at the DIY Blog Squad includes Katie Bower and Layla and Kevin Palmer. Moreover, the company also advertises through offbeat media campaign, DIY Drama contests, and using Facebook, the online community.


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