TITLE

Car models set off on a drive around the City

PUB. DATE
July 2001
SOURCE
Marketing Event;Jul/Aug2001, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on an advertising approach used by motor manufacturer Saab to get people to attend the Canary Wharf Motor Show in June 2001. Reason for the use of female models in the advertising effort.
ACCESSION #
5023286

 

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