TITLE

Main Meal Masters

PUB. DATE
July 2001
SOURCE
Frozen Food Age;Jul2001 Supplement, Vol. 49 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the category management program of Nestle for its frozen dinner and entree food business in Solon, Ohio. Increase in the market for frozen foods in the United States in 2000; Role of category management in the overall marketing strategy of Nestle.
ACCESSION #
5022706

 

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