EHR and Market Growth

May 2010
HealthLeaders Magazine;May2010, Vol. 13 Issue 5, p57
The article discusses the efforts made by several U.S. insurers to achieve individual insurance plan growth which include implementing electronic health records and encouraging wellness programs. It discusses Michigan insurer Priority Health's plan to launch an expansion of its individual market preferred provider organization and its strategy. It cites healthcare analyst Liza Boehm's suggestion that health insurers interested in individual markets need to refocus their plans and learn about customer preferences.


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