TITLE

Summer tour for tea brand

PUB. DATE
July 2001
SOURCE
Marketing Event;Jul/Aug2001, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the beach-themed field marketing campaign for Lipton Ice Tea during summer 2001. Aim of the campaign; Activities in line with the campaign; Youth-oriented events targeted by the effort.
ACCESSION #
5014418

 

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