TITLE

Nivea lines up festival push

PUB. DATE
July 2001
SOURCE
Marketing Event;Jul/Aug2001, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launching of Nivea's Grooming Zone at the gay London festival Mardi Gras in June 2001. Promotion of Nivea for Men skincare products during the event; Personal beauty services offered at the Grooming Zone; Cost of the service.
ACCESSION #
5014414

 

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