Nivea lines up festival push
- Nivea for men formulations improved. // Grocer;6/8/2013, p30
The article reports that global skin care company Beiersdorf has upgraded its Nivea classic skincare range for men with fresh packaging and improved formulations.
- Getting down to the basis. // WWD: Women's Wear Daily;10/4/1996, Vol. 172 Issue 66, p12
Features Beiersdorf Inc.'s Basis skin care line. Beiersdorf's objectives for developing its Basis soap product; Cost of Basis skin care line products; Focus of the Basis' product promotion.
- Beiersdorf Announces Further Realignment. // Happi: Household & Personal Products Industry;Jan2012, Vol. 49 Issue 1, p20
The article discusses the decision of the officials of Germany-based Beiersdorf AG to further realign the company's structures and processes to strengthen its regional focus. It also announces the final implementation phase for the company's consumer business strategy "Focus on Skin Care: Closer...
- Beiersdorf bolsters attack on men's skincare market. Rubach, Emma // Precision Marketing;6/7/2002, Vol. 14 Issue 36, p3
Reports on the plan of Beiersdorf to build a database of skincare consumers through a campaign for its Nivea for Men range to boost its share of the male skincare market. Information on the partnership of the company with the online version of the 'Maxim' magazine.
- Q10: Skin care with heart. Tode, Chantal // WWD: Women's Wear Daily;1/8/1999, Vol. 177 Issue 5, p10
Features Nivea's Q10 skin care products. Original use of Q10 as an ingredient in cardiac medication; Vice President of market at Nivea, Susan Savoie's explanation on the effect of Q10 on the skin; Scheduled mass market availability of Q10 Wrinkle Control Face Creme and Q10 Wrinkle Control Eye...
- Beiersdorf readying surge of new items. Sloan, Pat // Advertising Age;10/21/1996, Vol. 67 Issue 43, p3
Reports that Beiersdorf will expand its skincare product lines for Nivea, Eucerin and Basis brands. Increase in advertising budget; Advertising campaign for expansion of its Basis soap; Target audience; How Basis will be marketed; Two new products for Ivea Visage; Release of Eucerin Plus.
- While you were sleeping... // Drug Store News;3/23/2003, Vol. 25 Issue 4, p43
Introduces Nivea's Body Renewal Night Cream. Formulation with ceramide; Reduction of moisture loss during sleep; Mention of the release of oral care products from dental care products companies Colgate and Crest.
- QA: Do I really have to stop using self-tanner in the fall? Lustig, Andrea Pomerantz // Glamour;Oct2004, Vol. 102 Issue 10, p76
Presents answers to inquiries related to the use of self-tanner in autumn. Skin exfoliation with buttermilk and salt; Use of a tinted shimmer lotion from Nivea.
- New skincare lines join the Nivea range. // Grocer;1/18/2014, Vol. 237 Issue 8138, p33
The article reports on the expansion of the Nivea portfolio of personal care company Beiersdorf with the addition of Daily Essentials facial portfolio, the Cellular Anti-Age range, and Nivea Powder Touch deodorant.