TITLE

Ralph Lauren in perfume push

PUB. DATE
July 2001
SOURCE
Marketing Event;Jul/Aug2001, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Ralph Lauren to promote its new perfume Ralph at a series of weekend exhibitions in 2001. How Atomic Events managed the promotion of the product; Equipment used in promoting the fragrance.
ACCESSION #
5014389

 

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