Evaluating a model of business school students' acceptance of web-based course management systems

Williams, Michael; Williams, Janet
July 2010
International Journal of Management Education (Oxford Brookes Un;2010, Vol. 8 Issue 3, p59
Academic Journal
Although the online delivery of undergraduate and postgraduate course materials is a relatively recent phenomenon, the popularity of Web-based learning has been such that both businesses and academic institutions have experienced significant pressures to integrate online course material into their environments. Previous research shows that understanding a learner's perspective is vital to understanding the factors critical to success in introducing online learning. This paper presents the results of an investigation into the use of a Web-based course management system in a UK university, employing a model previously developed and assessed in a US university. The sample size is similar to that of the original study and employs similar analysis techniques, generating a set of results which may be compared with those of the original work. Of the 14 hypotheses tested in these studies, 10 produced matching results while four produced conflicting findings, suggesting that additional work in the area is required. The study revealed that whilst technical support is related to ease of use, there may be greater need for academics to stress the usefulness rather than ease of use of the system to students and colleagues, and to emphasise that the capabilities of the system relate to its usefulness.


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