TITLE

Partnering with a professional accounting association to offer a distance undergraduate degree

AUTHOR(S)
Wright, Michael; Ricker, Lynne
PUB. DATE
July 2010
SOURCE
International Journal of Management Education (Oxford Brookes Un;2010, Vol. 8 Issue 3, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper uses a case study approach to analyse a public private partnership between a business school and a non-profit professional accounting association (who together offered a distance education undergraduate business degree). The study illustrates the opportunities and challenges of the partnership and contrasts it with the more familiar corporate MBA partnership. Critical success factors are proposed and the achievement of these success factors is evaluated. The paper examines such issues as harmonising the admissions and registrations procedures and processes, differences in rules and regulations among the partners, differences in the use of similar terms and phrases, and the need for equity with other degree programmes offered by the university. Finally the paper offers suggestions for faculty and administrators contemplating similar partnerships, among them: plan sufficient lead time, ensure each organisation dedicates at least one person with significant decision-making authority, look for innovative ways to solve problems, and keep the lines of communication open at all levels.
ACCESSION #
50137903

 

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