Using Background Music to Affect the Behavior of Supermarket Shoppers

Milliman, Ronald E.
July 1982
Journal of Marketing;Summer82, Vol. 46 Issue 3, p86
Academic Journal
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.


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