TITLE

Using Background Music to Affect the Behavior of Supermarket Shoppers

AUTHOR(S)
Milliman, Ronald E.
PUB. DATE
July 1982
SOURCE
Journal of Marketing;Summer82, Vol. 46 Issue 3, p86
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.
ACCESSION #
5006972

 

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